Monday, May 25, 2020

Essay on Responsibility Value - 2267 Words

Responsibility Value Reason for Responsibility It is arguable that a corporation’s only purpose is to maximize returns to the shareholders of that company. It is widely accepted that corporations should stay within the boundaries of the law. However, the obligation that a corporation has towards society is often vague. A corporation that has greater ethical standards shows responsibility and character to their community to which includes employees, consumers, the environment, and all other stakeholders. New Global Citizens is an organization that receives financial assistance from others. The corporation gives the opportunity for teenagers to solve global challenges. Other corporations have invested money in NGC and other similar†¦show more content†¦According to a recent survey, 70 percent of American consumers questioned, stated they would be willing to pay more for a $100 product form a company that they believe to be socially responsible. (Connor, Michael. 2010) 59 percent of the American respondents claimed they would spend equal or more on a product from a corporation that outreach to communities through corporate social responsibility. (Connor, Michael. 2010) (Appendix D-1) Corporations that would benefit: Invest in future training: A corporation that would benefit from paying a fee to NGC would be Motorola. Motorola has stated that they are highly interested to inspire students to embrace subjects such as science, technology, engineering and mathematics. (Appendix D-2) This corporation has donated $5 million to Innovation Grants. (Motorola, 2010) They believe that new solutions are needed to encourage teenagers in this country to welcome more ideas in those subjects. New Global could greatly benefit from this corporation, while Motorola, in turn, would find a significant gain. Funding a student from NGC to become trained in skills that will be one day useful to Motorola is a proposition that both can prosper from. The student would also succeed by gaining a better education and therefore having more opportunities. Renew Reputation for Problematic History: Other corporations have had a history of corrupt business ethics. Nike is a company that has been inShow MoreRelatedImproving the Value Chain With Corporate Social Responsibility444 Words   |  2 PagesThe realm of Corporate Social Responsibility (CSR) is to increase business profitability and opportunities by making improvements in terms of operational effectiveness throughout the value chain (Rangan, Chase Karim, 2012). This increasingly popular CSR among corporate and academic leaders is synonymous to the â€Å"shared value† framework, whereby organizations seek to co-create economic and social value. According to Ridurnolu, Prhalad and Rangaswami (2009), corporations from the United States recognizeRead MoreCorporate Social Responsibility: a Value Adding Business Function1201 Words   |  5 PagesCSR Corporate Social Responsibility: A Value Adding Business Function Prepared by: Randeep Moore Student ID: 301064174 BUS 421: Kim Trottier Abstract This paper examines the similarities and findings of three academic papers related to Corporate Social Responsibility (CSR) in accounting. Assumptions are made regarding the importance of CSR to the success of businesses. By looking at three different pieces of literature from the accounting field, there is strong evidence that suggestsRead MoreCorporate Social Responsibility : Supply Chain to Value Chain8966 Words   |  36 Pages387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different actors, including governments, consumers, non-governmental organizations (NGOs) and institutional investors (diagram 1). Multinational corporations (MNCs) have operations spread across the globe, relyingRead MoreCorporate Social Responsibility : A Business Model And Manager s Ethical Values999 Words   |  4 PagesCorporate social responsibility is an ethics that is concerned with a company’s value towards society (Daft, 44). In the book management Daft states, CSR as essentially a concept under which companies voluntarily contribute towards making a better society and a cleaner environment. The book basically has divided CSR into four subdivisions: economic, legal, ethical and discretionary responsibilities. CSR needs a proper organizational environment to be effective and in such a scenario one can say thatRead MoreThe Value Of Taking Responsibility Essay1626 Words   |  7 Pages The Value in Taking Responsibility During the late 1800’s and early 1900’s a series of laws and campaigns were instated to prevent forest fires. It was believed that forest fires would greatly damage the timber industry due to the loss of trees the forests would suffer as a result. The longer these campaigns persisted, the worse the forest fire breakouts became, and the forests continued to degrade. Many animals were also displaced and threatened as a result of these intense fires. EventuallyRead MoreCode Of Ethics : Nursing Values And Ethical Responsibilities1602 Words   |  7 PagesI. CODE OF ETHICS IN NURSING There are seven primary fundamental values in the code of ethics for registered Nurses These values are entitled as â€Å"Nursing values and Ethical Responsibilities.† (Centennial Edition, 2008) ï  ¶ Nursing Values and Ethical Responsibilities 1) Providing Care Nurses should be able to provide safe, skilled and proficient, solicitous care to the patients. The relation between the nurse and the patient. 2) Promoting Health and Well-Being Nurses should be enable to work withRead MoreEthics and Social Responsibility: Virtues, Values, and Moral Concepts611 Words   |  2 PagesEthics and social responsibility - virtues, values and moral concepts The contemporaneous business society is highly complex and dynamic, forcing the economic agents to develop newer and better strategies by which to consolidate their competitive positions. In a context in which the technologies evolve rapidly, the customers grow more pretentious, the laws change and the public becomes more demanding, the economic agents are coming to use the concepts of ethical conduct as part of business strategiesRead MoreThe Five Core Values Of Quality, Responsibility, Mutuality, Efficiency, And Freedom1402 Words   |  6 PagesMars uses the five core values of: Quality, Responsibility, Mutuality, Efficiency, and Freedom to guide company and their strategic compensation and benefits plan. Effective positioning themselves ahead of their competition in today’s competitive global markets. Keeping these core values in mind have allowed them to attract, retain, and motivate their staff around the world. Forrest E. Mars, Sr. first developed this business strategy in 1983 (The Five Principles) to provide and outline benefits mutuallyRead MorePublic Servants Play A Huge Role In Implementing Policies1265 Words   |  6 PagesPublic servants play a huge role in implementing policies and have responsibilities to fulfill while in office. In carrying out these responsibilities and duties, there are certain administrative values that must be found in them like ethical, democratic and professional (Barker Mau, p.14). However, public individuals and institutions can disregard the values and ethics code for the public sector and as such make the public to question their decisions and activities. Since the late 17th CenturyRead MoreCity Services And Programs For The City s Desired Outcomes720 Words   |  3 Pagesservices or programs needed to deliver the City’s desired outcomes is missing. Now with an understanding of what services and programs are available and those that need to be added, it is time to develop an action plan that organizes roles and responsibilities that align all city resources toward achieving the desired community outcomes needs to be created. With a comprehensive understanding laid out, it is good to encourage and request that different organizations take on the role that they are best

Thursday, May 14, 2020

Police Professionalism Essay - 776 Words

Police Professionalism Police officers have a very reputable job, meaning they must be professional at all times. The job of a police officer is to protect and to serve the public. Since most of their time is spent in the public eye, they are expected to maintain professional behavior. The first step in projecting their professionalism is their dress. They should be dressed neatly, and according to the uniform regulations of their department. Appearances say a lot since that is the first thing the public sees. An officer that does not look like he is well- kept portrays to the people that he does not take his job seriously. Good hygiene is also an important part of an officers personal appearance. An officer that is enthusiastic†¦show more content†¦When you approach someone during an incident, explain to them why you perform actions, and answer their questions. Engaging the public in conversation helps to make the officer a part of the community and helps gain the confidence of the public and imp roves the image of the police in the community. No matter where law enforcement officers are they should maintain their professionalism. For instance, it does not make a good impression on the public if an officer is off duty and out with his buddies at a bar getting drunk and belligerent. If other patrons know he?s a police officer, it damages his reputation and public image as well as the department he works for. Police should also always be careful of what they say. You never know who could be listening. Perhaps a co-worker?s wife stopped in at the department store for something and another officer made crude comments that were over- heard by the wife. Not only is an incident like that downright rude and unprofessional, it could also be interpreted as harassment. Police officers must realize that they are expected by the community to maintain a level of integrity that others are not held to. This off-duty behavior could be misread as the officer being insincere about his job when on duty. A police officer?sShow MoreRelatedPolice Professionalism And Police Officers Essay1376 Words   |  6 PagesIn the early 1900’s police professionalism was formed. Until then there was much corruption and police departments were unprofessional. Influenced by police departments in Europe, America underwent a progressive reform in their police departments. The first step towards police professionalism was to replace police boards with chiefs of police. During the progressive era, August Vollmer, Police Chief of Berkley, established a department code of ethics which included officers not accepting gratuitiesRead MoreThemes Of Police Professionalism1133 Words   |  5 Pagesand was a leader in policing. Bringing back the topic of police professionalism, in 1950s the standard of policing was quickly put together thanks to O.W Wilson. Wilson fought for greater concentration of the police and their functions, with an emphasis on military-style correction and organization.(Uchida) Th e central themes for this new policing style were to become better at crime control and the efficiency in achieving crime control. Police officers had closer supervision then before and the previousRead MoreFactors Of Police Professionalism And Police Responsibility1255 Words   |  6 PagesFactors of Police Professionalism and Police Responsibility Soncerae Henry American Military University Professor Christopher Davis February 22, 2015 Abstract Placed in a uniform of respect, police officer are held to an expectation that surpasses all. They entitle to exhibit a level of professionalism when interacting with the public and they are expected to preform to the extent of the responsibilities. The passage believe will discuss the element that tie together to make a professionalRead MoreEssay about Police Professionalism and Responsibility1363 Words   |  6 PagesRunning Head: LAW ENFORCEMENT PROFESSIONALISM AND RESPONSIBILITIES American Military University April Marshall CMRJ201 Criminal Justice Administration Final– Research Paper Professor Charles Russo Abstract The purposes of this paper are identity and explan in depth history of Law Enforcement professionalism and responsibilities. The analytical content and data collected for this paper was obtained from a literature review of peer reviewed scholarly articles within the American MilitaryRead MoreProfessionalism, Ethics And Integrity Of The Bartholomew Police Department Essay921 Words   |  4 PagesI. Introduction All members of the Bartholomew Police Department are reminded that professionalism, ethics and integrity are of great importance. Members of this department are held to a high standard of conduct and while on or off duty, because you are a police officer 24/7, 365 days a year. As an officer of this department your actions reflect on this department, the good and the bad set a tone and a reputation with the community in which we as a department serve. Therefore, no employee’s actionsRead MoreGlobal Issues : Targeting Tattoos757 Words   |  4 PagesMetropolitan police force in London. His police model also became a branding basis for today’s police organizations. Peel’s theory of professionalism indicates that a police officer must be hired and trained to do the job, and he must also adhere to strict procedures established along military lines (Champion, 2001). Uniformed police officers are the most identifiable to the general public, and they are also perceiv ed in many different ways by the community. The neatly crisp ironed uniform of a police officerRead MoreHistorical Development of Police Agencies Essay1536 Words   |  7 PagesHistorical Development of Police Agencies CJA/204 August 8, 2011 Abstract Historically, policing in America mimicked that of the English. American ideas expanded on the English way of policing, to start an era of ever evolving police agencies. In the beginning policing was considered the civic duty of members of a community. These â€Å"drafted† officers were not paid or trained. Appointed Sheriff’s were motivated by money, and lost focus on enforcing the law. Policing was considered reactiveRead MoreHistory of Police1058 Words   |  5 PagesThe history of Police Paper Samuel G. Gilley CJA/214 – Introduction to Police Theory and Practices June 10, 2012 Judith Brodsky Abstract This paper is about the history of police in America. This paper will describe the impact of Sir Robert Peel on American policing. Also, it will discuss the different stages of police in America. In addition, it will analyze the relationship between the government and the policing organizations throughout the United States. Read MoreWhat Would Life Be Like Without The Police? Essay786 Words   |  4 PagesHistory of the Police. What would life be like without the police? Would it be survival of the fittest, the law of nature? What actually happens when police are not present? In a small town in Oregon, budget cut-backs caused the entire police force to be laid off. When this happened, was there anarchy? No. The citizens organized their own volunteer police force to take the place of the police (Henry, 2014). This shows that if there is no police presence, one is necessarily created by the citizensRead MoreHistory of Security in the Us1488 Words   |  6 Pagesneed for private security became significant, you’re likely to receive one of the two answers. Half would say toward the ending of World War II, because many of the man returning from the war had prior military police training and acquired work within the private sector as private police (security). While the younger individuals within the group will likely respond, private security became significant after 9/11; due to the Department of Homeland Security (DHS) being created in 2002 (Maggio, 2009;

Wednesday, May 6, 2020

Universal Health Care Is A Government Run System - 1577 Words

Universal health care, also known as universal health coverage, is a specific type of health care where everyone is provided coverage regardless of his or her income, race, age, pre-existing conditions, gender, or wealth. In other words, as long as one is a legal resident of the region that is being covered, he or she is eligible for universal health care. The purpose of universal health care is to provide all citizens with an opportunity to obtain the health care that they may need without having to worry about financial hardship. Currently, the costs associated with privatized health care are really expensive. Private companies are able to set their own costs for insurance premiums, medical tests, and other services in order to make a†¦show more content†¦Among the insured, 101.5 million people, 32.6 percent of the population, received coverage through the U.S. government in 2012 through Medicare (48.9 million), Medicaid (50.9 million), and/or VA or other military care (13 .7 million). Some people may be covered by more than one government plan in the U.S. In 2012, nearly 48 million people in the U.S. had no health insurance. Today in the U.S., there’s been a lot of talk about the Supreme Court’s latest ruling on the Affordable Care Act, better known as Obamacare. But while the law signed by President Obama in 2010 made huge changes to the health insurance system, most people under 65 still get their coverage the way they always did: from their employer. The law set up insurance â€Å"exchanges† that offer consumers and small businesses a choice of standardized and heavily regulated health plans. For the most part, this marketplaces serve people who aren’t offered insurance by a large employer. This plan is different from the typical way people bought insurance before because on the exchanges, insurers are not able to turn anyone down because of a pre-existing condition; from pregnancy to heart disease, they’re all c overed. The law also restricts or blocks annual and lifetime limits on what insurers, including in employer plans, will pay. Obamacare is paid for in a number of ways, but the most direct one is that high earners got a payroll tax hike. Starting in 2013, couplesShow MoreRelatedUniversal Health Care : Universal Healthcare1615 Words   |  7 Pages Universal Healthcare in the USA The campaign for some form of universal health care has spanned practically a century in the USA and has been the subject of political debate since the early part of the 20th century. Recent reforms remain an active and urgent political issue. Universal Health Care has been one of the leading public issues in America and in recent times this issue has risen to the fore, because of its increasing prevalence in the government, market, and civil sectorsRead MoreWhat Universal Health Care Really Means1445 Words   |  6 PagesWhat Universal Health Care Really Means Throughout history, it has been debated that a universal health care system should be offered to the United State’s people by their government. Universal Health Care means that every legal citizen in the designated region will receive coverage regardless or health, income, race, gender, wealth, etc. The purpose of this is to provide everyone the quality care they need without the highly expensive costs. Ideally, the government would provide this coverageRead MoreThe United States Vs. Canadian Healthcare System875 Words   |  4 PagesStates vs. Canadian Healthcare System There are different models of universal healthcare systems. The first is compulsory insurance which demands that residents should buy insurance; various legislations usually enforce this request. Another type of universal insurance is the single payer health care system which is defined by the government providing funding for the health care services. The United States health care system uses the former, while the Canadian system utilizes the latter. The NationalRead MoreThe United States Vs. Canadian Healthcare System882 Words   |  4 PagesStates  vs. Canadian Healthcare System ​There are different models of universal healthcare systems. The first is compulsory insurance which demands that residents should buy insurance; various legislations usually enforce this request.   Another type of universal insurance is the single payer health care system which  is defined  by the government providing funding for the health care services. The United States health care system uses the former while Canadian system utilizes the latter. The NationalRead MoreErerere736 Words   |  3 PagesWait Times When health care is extended to everyone, it can be used too often. And with free access, a patient may go to the emergency room with the sniffles, causing longer wait times for those who have real emergencies. Access to family doctors and specialists may also be limited due to too many patients and not enough doctors. Read more: http://www.livestrong.com/article/30692-pros-cons-universal-health/#ixzz1KlELOteI The costs that are required for universal health care are an enormousRead MoreUniversal Health Care : Single Payer And Multiple Payer1206 Words   |  5 Pages Health care is a highly political topic, and the issue of whether or not to make health care, universal is at the center of the controversy (Rich Walter, 2015). Health care is a vital component of day-to-day life, and as such it has not been left entirely in the hands of private ownership. There are regulations in place to ensure people receive quality health care at a relatively low price. Universal health care would just expand these already existing regulations while opening up health insuranceRead MoreHealth Care Systems For Every Country1042 Words   |  5 Pages Health care systems are institutions and resources whose main purpose is to improve health. There are different health care systems for every country. The United Kingdom (U.K) has a universal health care that is called the National Health Service (NHS). In the U.K everyone that is a resident has access to the same health care. It is free for people who are not residents (visitors) only if in an emergency or if the person has some infectious disease. One pro of the U.K health care system is thatRead MoreThe New Healthcare Reform Essay919 Words   |  4 PagesThe United States healthcare system has failed Americans because the government has treated it as though only the wealthy should be taken care of. Universal Healthcare has benefited industrialized countries like Sweden, France, and Canada because they recognize the fact that healthcare should be a human right, and not a privilege. The debate continues over whether the reform will benefit the people and not put the government int o greater debt while politicians are raising the constitutional flagRead MoreThe Issue Of Health Care1674 Words   |  7 Pagesof the government s help, or is it a problem that will plague the world for its entirety? When you get down to it, it becomes a simple question: Socialism or Capitalism? I’ll let the facts speak for themselves, but first let us hear the backstory. The US federal government would not and did not finance or provide healthcare to the American populace through the 18th and 19th century. [1] In the early 20 century, things started to change when a debate arose on whether or not health care shouldRead MoreThe Health Care System In The United States Is Composed1410 Words   |  6 PagesThe health care system in the United States is composed of four basic components, financing, insurance, delivery, and payments, also known as the quad function model. This heath care systems differ between a private and government-run system and between a traditional health insurance and managed care based system. A good example of a purely government-run system in our country is the Veterans Administration (VA), health care systems, Medicare, Medicaid, and the Federal Employee Health Benefits (FEHB)

Tuesday, May 5, 2020

Providing Merchandise Farmers In Australia â€Myassignmenthelp.Com

Question: Discuss About The Providing Merchandise Farmers In Australia? Answer: Introduction Wesfarmers is a renowned conglomerate headquartered in Western Australia in the capital city of Perth. It initiated operations in the year 1914 with a distinct aim of providing merchandise to farmers in Australia. It was founded by a group of farmers guided by Walter Harper and was then known as The Farmers Company (Wesfarmers, 2017). Wesfarmers takes immense pride in being one of the largest employers in the private sector with over 222,000 full time employees (Wesfarmers, 2017). The giant conglomerate aims to provide a satisfactory return to its enormous shareholder base of 530,000. This group of companies is listed on the Australian stock exchange with a stock price of AUD 41.35 and is a part of AUX50 which lists top 50 companies of Australia (Australian Stock Exchange, 2017). This colossal enterprise is diversified into various businesses like Office supplies, liquor, Chemicals, Energy, Fertilizers, Department stores and coal. Department Stores Service Detail: Wesfarmers recently launched this new division of department stores predominantly comprising of two of the biggest retail chains of the country Kmart and Target. It is one of the leading businesses of Wesfarmers generating annual revenue of $8646mn (Wesfarmers Annual Report, 2016). Kmart Kmart is one of Australias leading retail chains with over 200 stores throughout Australia and New Zealand. Kmart has positioned itself as a department store that provides low prices every day with a grand variety of merchandise. Target Target offers a sundry variety of merchandise, apparels and home wares. It functions across 300 outlets with the help of a 16000 member team. Sourcing for Target products is predominantly done via Asian markets (Wesfarmers, 2017). This report lays emphasis on the market strategies used by the Department stores division particularly their brand Target. In order to grasp the same, a brief introduction of the division followed by their marketing strategies has been explained. The tool used in this report is SWOT analysis. Target Market: Phillip Kotler defines target market as a set of well-defined set of customers whose needs the organization plans to satisfy (Creighton University, 2002). Analyzing target market forms the launch pad for introducing any new product or service into the market. Target department stores offers a broad spectrum of products in their outlets and hence they appeal to a large audience. Gender: Essentially women tend to take more responsibility for grocery, home ware as well as apparel shopping in a family and hence they form a significant part of their target market. Income Group: Business objective of Target department store is to ensure low price to their customers. Therefore their target market would fundamentally include lower and middle class families who seek good quality products at a lesser price. Target Department Store: Target is the flagship department store brand of Wesfarmers. The store sells an extensive range of products ranging from clothing across all age groups and gender, home ware items and all-purpose merchandises. This report reflects upon marketing strategies used by Target department store. For better understanding of the firm, SWOT analysis has been used. SWOT Analysis: The foremost objective of a SWOT analysis is to make organizations aware of their internal and external environment and how they can best put that information to use. This method was created in the 1960s by Edmund P. Learned in the book "Business Policy, Text and Cases" (R.D. Irwin, 1969). Strengths: Strong brand name: Inheritance of a strong brand name Wesfarmers is one of the biggest strengths of Target Corporation. Brand name helps in establishing a positive goodwill for the company and builds trust among consumers. Variety of available merchandize: Target Corporation takes immense pride in the sundry varieties available. This gives consumers a great deal of options and thus helps the firm in satisfying a larger number of buyers. Number of stores: Target corporation operates in over 300 stores nationwide (Wesfarmers, 2017). Large number of stores led to increased visibility and greater brand presence. Online store available: The availability of an online store creates convenience for consumers and an entirely new customer base of online shoppers. This also gives them an added advantage over their competitors. Designer Tie-ups: Target corporation is recognized for its Tie ups with renowned designers for apparels like Stella McCartney, Dita Von Teese, Zac Posen and even Joshua Goot (Wesfarmers, 2017) Weaknesses: Ethical issues in sourcing from Asian Markets: Asian markets still continue to be subjected to extreme cases of child labor and underpaid labor. This is the reason most Australian nations including Wesfarmers are shifting to direct sourcing by eliminating the agent. This requires setting up direct sourcing offices and enhanced knowledge of local businesses. This process is usually time consuming and demanding (Journal of Superannuation Management, 2012) Accounting scandal: It came to light that Wesfarmers department store Targets income was fraudulently inflated by $21mn for a span on 6 months ending December 2015. This mishap not only led to resignation of then MD Stuart Machin but also diminished the brands goodwill (ABC news, 2016). Store space: Saturated store spaces combined with burdensome lease obligations have been a major source of worry for Target Corporation (Bowen, T, 2017). Their Chief Financial Officer Marina Joanou stated that at least a 20% increase in the store space productivity is targeted towards growth phase of this struggling business by FY21 (Inside Retail, 2017). Opportunities: Guy Russo: Post the Accounting scandal, Guy Russo has taken the opportunity to look over Target Corporations performance. Guys excellent credentials have added a much needed wave of optimism among Targets shareholders. $80bn market: As Guy Russo, CEO of Target Corporation rightly said I dont look at amazon, I look at the market and I see $80bn (Guy Russo, 2017, Personal Communication to a Sydney audience), the retail sector of Australia is a large market worth $80bn which leaves immense opportunities especially for eminent players like Target Corporation. Leveraging current store network to negotiate occupancy cost with new stores: As Target Corporation is facing saturated store space issue, groups finance director, Terry Bowen, has targeted to reduce the average lease length. The massive network of stores at present in Australia is used as a negotiating tool with an aim to keep the average lease time below 10 years. Technology: Tescos Michael E McNamara was hired as the C.I.O. (Chief Information Officer) of Target Corporation in the year 2015 and since then he has been instrumental in changing the face of technology used by the firm. Predominantly, he has reduced 800 projects to 100 momentous projects and has successfully hired over 700 engineers in Minneapolis, St. Paul and Bangalore, India. He targets at reducing outsourcing and increasing the insourcing projects to 80% from the current 30% (Forbes, 2016). Threats: Shifting office: CEO Richard Goyder confirmed that after the accounting scandal of 2015, the business required a physical shift. Which is why Target Corporations office is to be shifted from a small town of Geelong to Melbourne. This will lead to a loss of 900 local jobs. Also any physical shift requires immense adjusting and is a time consuming process (ICAS, 2016). Competitors: The entry of Amazon in Australia is one of the biggest threats to Target Corporation. A Morgan Stanley report stated that Wesfarmers could lose as much as $400mn in earnings to this e-commerce giant by the year 2026 (Sky news, 2017). Cost of Raw Materials: According to the journal of Marketing Superannuation, two of the major issues faced by Australian retailers in Asia are increasing costs in China and lower productivity in Bangladesh. China government 5 year plan is focused at increasing labor wages as well as domestic consumption. This automatically increases the cost of raw materials sourced from there. Bangladesh, on the other hand, has a bi lateral trade agreement with Australia which allows duty free garment imports however, as compared to China, Sweatshop and infrastructural issues are extremely high in Bangladesh which limit the benefits for Australian retailers to move from China to Bangladesh. Marketing Strategy: Celebrities as brand ambassadors Target Australia has joined hands with TV presenter and style icon Gok Wan. The reason behind using a celebrity brand ambassador is the benefit of an instant shift in brand equity from the celebrity to the brand. Managing Director Stuart Machin commented that Gok Van represents everything that we want Target to be fun, modern, stylish, with something for everyone. However, it must be kept in mind that any negative publicity garnered by the celebrity will adversely impact the brand. Gok Van used the term Bangers in order to refer to womens breasts and the ad received numerous complaints as this was not expected from a family store (The Guardian, 2013). Bulls eye The logo of Target Corporation, a Bulls eye, connects well with the brand name Target. A dog (Bull Terrier) which was formerly known as Spot has the logo painted on her face and is the official mascot of Target Corporation. This logo has been creatively and extensively used for creating brand visibility so much so that a 2003 study indicates that 96% of shoppers know, understand and recognize the logo (Target, 2017). Social Media Marketing Target Corporations Facebook page is actively managed and has over 20mn followers. Target has well understood the coverage of social media well and hence their Facebook comes with a link to shop online (Facebook, 2017). Target Corporation has over 2.4mn followers on Instagram and 1.91mn followers on Twitter. The team is active on twitter and has used this platform efficiently to voice their opinions and various other announcements to general public. Key Recommendations: Selling Kmart to Revive Target: Analyst Grant Saligari of Credit Suisse recently urged Wesfarmers to stop playing the zero sum game with the two family department stores (Credit Suisse, 2017). At present Kmart at the peak of its valuation and it is ideal to sell Kmart now and utilize the billions of dollars in order to fix Target Corporation. Trim Portfolio: In a recent strategy meet, Wesfarmers decided to prune Targets store portfolio due to falling productivity. Reducing the portfolio would help in better management of the brand. CFO Joanou mentioned, this trimming would include Store closures, Store Re-badges and Store creations whenever and wherever necessary (Inside Retail, 2017) Conclusion: Conglomerate Wesfarmers flagship department store Target Corporation is spread over 300 outlets engaging a 16000 member team across the nation. The department store provides a wide variety of merchandizes, apparels and home wares. Target Corporation is positioned as a family store providing low cost and high quality products to its consumers. Target Corporations logo is a bulls eye resonating well with its name. Hiring celebrities, newspaper advertisements and efficient use of social media are predominant marketing strategies used by Target. The accounting scandal of 2015 still continues to pose threats to the firms goodwill. However, new CEO Guy Russo has brought in a sense of optimism. New CIO, Michael E McNamara has already enriched the standard of technology at the firm and is currently working towards enhancing insourcing IT levels. New and efficient sources of raw material sourcing must be consistently hunted alongside working on the problems at China and Bangladesh. Credit Suisses recommendation of selling Kmart to revamp the brand cannot be ignored entirely, however, Target Corporation have made no comment on the same yet. Lastly, the heritage that comes along the brand name of Wesfarmers will continue to benefit Target Corporation. The firm still holds a strong goodwill and a loyal customer base. With right marketing, strong strategy, efficient use of resources and well managed operations will take Target Corporation a long way. References: Australian Stock Exchange, 2017, https://www.asx.com.au/asx/share-price-research/company/wes, viewed on 24 August 2017. Bowen, T, 2017, https://www.insideretail.com.au/blog/2017/06/08/wesfarmers-to-trim-target-portfolio/, viewed on 24 August, 2017. Forbes, 2016, https://www.forbes.com/sites/walterloeb/2016/08/24/why-targets-new-battle-ground-in-technology-will-help-growth/#636d6ea36c13, viewed on 24 August 2017. ICAS, 2016, https://www.icas.com/ca-today-news/target-accounting-scandal, viewed on 24 August 2017. Inside Retail, 2017, https://www.insideretail.com.au/blog/2017/06/08/wesfarmers-to-trim-target-portfolio/, viewed on 24 August 2017. Kotler, P, 2011, https://people.creighton.edu/~shu02225/nps_c_04.html, viewed on August 24, 2017. Parker, J, 2016, https://www.abc.net.au/news/2016-04-11/wesfarmers-taking-action-over-target-accounting-scandal/7317178, viewed on August 24, 2017. Sky news, 2017, https://www.skynews.com.au/business/business/company/2017/06/01/kmart-and-target-most-at-risk-from-amazon.html, viewed on 24 August 2017. Sweeny, M, 2012, How Sustainable are Australian retailers new sourcing strategies. Journal of Superannuation management 04(03), 22-26. Target Corporation, 2014, https://corporate.target.com/article/2014/04/bullseye-love-history-of-target-logo, viewed on 24 August 2017. The Guardian, 2013, https://www.theguardian.com/tv-and-radio/2013/aug/26/gok-wan-advertising-complaints, viewed on 24 August 2017. Wesfarmers, 2017, https://sustainability.wesfarmers.com.au/our-businesses/department-stores/target/, viewed on August 24, 2017. Wesfarmers, 2017, https://www.wesfarmers.com.au/docs/default-source/reports/2016-annual-report.pdf?sfvrsn=8, viewed on August 24, 2017. Wesfarmers, 2017, https://www.wesfarmers.com.au/who-we-are/our-history/the-wesfarmers-pstory-begins , viewed on August 23, 2017. Wesfarmers, 2017, https://www.wesfarmers.com.au/who-we-are/who-we-are , viewed on 23 August 2017. Wesfarmers, 2017, https://corporate.target.com/article/2014/06/target-design-partners-fashion-awards viewed on 24 August, 2017.